Comedy king Adam Sandler and pop prince Justin Bieber fought over the North American box office crown with the funnyman winning a narrow victory according to studio estimates. Still, his comedy Just Go With It and the 3D concert flick Justin Bieber: Never Say Never each pulled in over $30M and were joined by the 3D animated film Gnomeo & Juliet which exceeded expectations to power the marketplace to its best showing of 2011.
Adam Sandler's latest comedy Just Go With It didn't soar to the heights of his summer offerings, but it delivered a sturdy debut nonetheless with an estimated $31M. Sony's latest PG-13 vehicle from one of the industry's most bankable stars averaged a sturdy $8,737 from a very wide 3,548 sites. Dennis Dugan directed his sixth Sandler vehicle and Jennifer Aniston co-starred in the story of a single doctor who must stretch a lie about being married with kids to extreme levels. As with most Sandman projects, critics piled on the insults.
Just Go debuted well behind the $40.5M of the comedian's last film Grown Ups but beat out the $22.7M of his previous offering, the R-rated Funny People. Non-summer debuts for Sandler in years past have been better like the $42.2M for Anger Management from April 2003 and the $39.9M for 50 First Dates from Valentine's Day weekend in 2004. Just Go played to an older adult crowd with 60% of the audience being over 25 and 58% being female. The film's budget was about $80M which on par with other comedies starring top A-list talent. It was the eleventh number one hit for Sandler who has been a consistent draw at the box office with $100M hits in 10 of the last 13 years.
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